It’s time to start thinking about professional headshot photography as part of a sound marketing plan. In today’s world, having a great business plan is one thing, but selling the image is essential for having an online presence. Smart business owners know that professional headshot photographers know how to help a business make the best first impression. Here are three simple ways that professional headshots boost online presence and business overall.
Seamless branding
Branding is serious stuff! A well-designed brand helps customers recognize a business. People pay top dollar for a brand that portrays what they’re selling. If you’re a business owner that hired a designer for your brand, then fill your social media and website with selfies or blurry old photos, I just have one question: What are you thinking? Bad photography comes across as sloppy, poorly planned, or just plain cheap. Hire a photographer to carry that brand further with professional headshots and tie it all in.
Social Media Presence
Face it, people spend a lot of time on social media, regardless of how you feel about it. If your business isn’t on social media, you could be missing a lot of traffic. Great headshots can be used everywhere online, and it’s just another way to build recognition and make a great first impression.
Building Trust
In order to build trust, people need to see you. Better make sure they’re seeing you in the best light! Amateur or careless photography can be damaging and drive away potential business. With professional headshots, not only will customers have a chance to see your smiling face, they will see everyone in your business and get an idea of who they will meet.
Most likely, your customers will meet your image well before they meet you in person. That’s just business today. What hasn’t changed is the fact that people are still swayed by first impressions. Your first impression can be professional and trusting, or it can appear outdated and sloppy. Of the two choices, decide for yourself: to whom would you rather send your business?