The heart of a successful business includes nurturing company culture. It may seem like a stretch to accept that professional photography is a part of improving culture, but the benefits outweigh the sometimes-hefty price tag that comes with professional staff headshots. If your staff members are essential to your business, spending the money to get professional staff headshots should be too, and here’s why.
Your brand builds trust, and professional headshots help create recognition.
No doubt you’ve worked hard to build your brand. Because so many businesses use networking sites and social media to connect with customers and other companies, the staff’s headshots can make or break the cohesiveness you’ve worked toward. When a customer views your website, a cohesive set of team headshots that support your brand can help build a sense of trust and improve customer perception.
Professional photos create great visual content.
Staff photos tell a story. Unfortunately, unprofessional pictures can portray the wrong impression. Blurry, unprofessional photos, non-corporate environments, or mobile phone selfies will never look as professional as a skillful, well-planned portrait that puts your business’s best face forward. Don’t take that chance!
Staff photos help show the whole picture of your business.
When customers are in the consideration stage of the buying cycle, they are evaluating not only the purchase but the whole experience. Customers want to get to know you. They want to see your products and your team. Friendly, professional staff photos that help give customers the "warm fuzzies" ease them toward purchasing. Great headshots work well as a part of marketing on the business website, newsletters, email blasts or brochures and allow customers to put a face with a name.
Photos can give your employees a sense of belonging and pride.
It’s not just about separating a customer from their money. Happy staff members feel like they belong, and belonging is a basic human need. Feeling valued, connected and important improves motivation, health, and happiness. Professional staff photos may be the
little something that helps your staff feel like they’re a part of something special.
Accepting that professional photography is a marketing tool justifies the investment. Professional photography is another way to show ownership and pride in your company and can boost not only your confidence in your product but also your identity as a business owner. Book your staff headshots now.